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Press Releases
For Immediate Release
Date: April 11, 2005
Contact: Liz Lloyd, Marketing Communications Manager
Phone: 800.871.8909 ext. 109
Frost and Sullivan Recognize TREK Diagnostic Systems as with the Product
Leadership of the Year Award
Cleveland, Ohio – April 11, 2005 – TREK Diagnostic Systems received
Frost and Sullivan’s coveted 2005 Product Leadership of the Year Award in the field
of microbial detection, for the development of the VersaTREK® Automated Microbial Detection
System.
Frost & Sullivan’s Product Leadership of the Year Award is bestowed on the company
that has best demonstrated a superior ability to develop and/or advance innovative products
versus products from competing vendors. This award recognizes the company’s successful
adoption or invention of new technology that has become a part of a well-designed product
family. This award also recognizes the company’s successful product development strategies
and the degree the product has met customer stated needs and requirements. Such innovation
is expected to significantly contribute to the industry in terms of market acceptance.
“We are pleases to be among so many special people and companies as an awards
winner,” commented
Mike Burke, President and CEO of TREK Diagnostic Systems. “We would like to
thank Frost and Sullivan for this honor.”
Frost & Sullivan recognizes outstanding
industry achievements by presenting Frost & Sullivan
Awards to top companies in regional and global markets. Their teams of industry experts
recognize the diligence and innovation required to implement a successful business
plan and excel in the increasingly competitive global marketplace. These prestigious
awards are recognized worldwide by the media, the investment community and end-user
markets.
To choose the award recipient, Frost & Sullivan’s analyst team
tracks developments in a particular field of technology with a set of predetermined
qualitative and quantitative
measurements. The selection process includes primary participant interviews and/or
interviews with end users, distributors, suppliers as well as extensive primary and
secondary research via the bottom-up approach. Companies’ products are analyzed
based on the degree of innovation, the estimated market penetration rate, and the
acceptance of the product by intended end users. Industry participants are ranked
and the top performing company is chosen for the award.
In addition to the methodology
described above, there are specific criteria used to determine final competitor
rankings in this industry. The recipient of this Award
has excelled based on one or more of the following criteria:
-
Significance of the product(s) in terms of enhancing a company’s competitive
position
- Competitive advantage of the product(s) in the market
- Response to end user needs
- Product(s) quality
- Degree the product(s) has contributed added-value to end users
- Acceptance or potential
market acceptance of the product(s)
The award was presented
at the 2005 Excellence in Medical Devices Awards Banquet in San Francisco, CA on
Wednesday, March 16.
The VersaTREK Automated Microbial Detection System features the
latest technology in automated microbial detection systems and allows laboratories
to conduct four
tests on a single platform: blood culture, sterile body fluid culture, Mycobacteria
detection and M. tuberculosis susceptibility testing. Designed for the best value,
versatility, and ease of use, VersaTREK offers unique VorTrexingTM agitation, enhanced
ergonomics, utilizes TREK’s “Any Bottle anywhere Concept”, and
features Microsoft® Windows-based software with one-touch access to all patient
information and reports. VersaTREK provides better recovery, simple ease of use,
improved patient care, and greater value, making it the best solution for the demanding
challenges of the diagnostic laboratory.
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